With the discussion of .mobi compliance, Mobility members collect top 10 questions to dotMobi. dotMobi open a webinar for Mobility members in August 27th, 2009.
dotMobi presenters Trey Harvin, CEO.
1. In this Webinar, there are top 10 questions.
* Which is Dotmobi’s KEY corporate priority? Promoting the mobile web? Or, specifically promoting the brand .mobi?
* .mobi Trustmark Compliance – History: who decided to stop pursuing enforcement in its original form, when, why, and how was that change of policy communicated? Current status, options & outlook…Dotmobi’s current objectives for the .mobi Trustmark concept.
* Brand Value – Why is .mobi the invisible brand?…What’s to be done? When? Consumer Awareness Marketing Campaign? .mobi brand promotion?
* The ‘Large Corporates’ .mobi crisis – Does Dotmobi recognize there is a problem? What’s gone wrong? What’s to be done?
* Does Dotmobi recognize Smartphone & m.domain as a threat to .mobi? – If so, when did they recognise it? What is/has been the strategy to combat it? How will this be done? What, if any, is Dotmobi’s strategy to compete?
* Current/Future Dotmobi Initiatives – (please lets avoid: ‘Great ideas coming – but, we can’t tell you what they are’). Caroline mentioned “We have several big projects bubbling up which will add ten times the value to the domain. We hope to share some of that with you shortly.” What are they specifically and how will they add value to the TLD? The who/how/when of its implementation.
* Is Dotmobi solvent?
* 1 & 2-char RFP Process – Ridiculously slow, few on board, half don’t resolve to a .mobi domain. What are the promotional requirements (they seem weak), what don’t you require standalone .mobi site (considering domain is free).
* Premiums – during Landrush it was public information that all Premiums would be released within a specified time frame from the .mobi launch (~6 months or so). That time frame hasn’t happened so is there another policy in place and what is it? What’s ahead for the Premiums?
* IDN .mobi’s – when do the Chinese IDN’s rollout? Will there be marketing for this or will it be left for registrars to push it? Will paid media be used to help with the push? When will other country IDN’s come out? More details all round…
For more .mobi domainers’ questions and concerns, please visit:
New mTLD-Mobility Webinar: What issues would you like to discuss?
2. dotMobi-Mobility Webinar Record
Some attendees record the Webinar, and you can find it in domainerdeveloper.com. It is an MP3 file, 63Mb.
dotMobi-Mobility Webinar Record in domainerdeveloper.com
There is a copy in vaxzine.org
dotMobi-Mobility Webinar Record in vaxzine.org
3. What’s my thoughts on it? Positive!!
This Webinar really caused lots of different voices in Mobility domainers. For me, it is POSITIVE!!
1. Big awareness is really happen with partners(CATR under gov) in China with the IDN .mobi, there are promotion in over 10 big cities in China. Including Beijing, Shanghai, Shenzhen… Also, there are more and more major cities .mobi go alive with city.mobi. I wrote another post about it: World Wide People know .mobi through cities .mobi
2. dotMobi works on quickly access .mobi websites way, I am sure it will help .mobi. What it will be? I am looking forward on it.
3. New partner way to use premium .mobi, really good news for .mobi. See an example: World Wide People know .mobi through cities .mobi
4. Good tools from .mobi really help the Mobile Web. For example, I tried many many times to find good Mobile Sites tools, but no ideal ones until I find dotMobi Mobile Pack for wordpress. This Record.mobi is powered by it.
5. New compliance thinking. dotMobi is promoting the .mobi mobile sites with rich contents rather than ready.mobi score. I am sure more and more people use smartphone to access mobile sites than traditional phones. It is a realistic method.
Let’s believe in .mobi IS Mobile Web, when user see .mobi websties, it is Mobile Site. Even if it is not high score in ready.mobi.
Rome was not built in a day!