This is an article from bizcommunity.com. It is really attractive to the current mobile internet. How Tim Bishop, the author, says?
Mobi sites are the marketing ‘must-haves’ of the moment. If your brand doesn’t already have one, no doubt you are talking to your digital agency about one. But don’t be surprised when the first proof drops onto your mobile screen – it may not be the first-class brand experience you were expecting, especially when compared to your current super-blinged online experience. But don’t despair, pioneering technology and mounting developmental know-how means that you can get it right.
Fact 1. there are twice as many mobile phones in the world as there are television sets, and four times as many mobile phones as there are computers.
Fact 2. In South Africa these tiny devices are already the primary means of surfing the Net by a factor of two to one!
Reality: mobile websites are in their infancy
All will agree: One size definitely does not suit all…
Most agencies claim to be ‘mobile capable’ but is this really enough? Most are simply producing tiny basic HTML based sites as a solution. The usual approach is to develop for the lowest common denominator screen size or somewhere in between – which is why your new mobi site is somewhat sparse and looks tiny on your large screen Blackberry or iPhone (if it works at all).
For more, enjoy it in the source.